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Ruud Verduin

The best marketing available. Improved customer relations

Ruud Verduin is a consultant, author and keynote speaker on marketing and customer relations management, CRM. He speaks with a great deal of verve about extremely fast developments in marketing and sales and the way organisations should deal with these developments, strategically and practically. He has a fresh view on customer relations in an era where loyalty is not obvious anymore. Verduin has much experience with challenges organisations are faced with while changing their focus from

Characteristics

Employability:
Consultancy, Keynote Speaker, Panel, Training, Workshop / Masterclass
Languages:
Dutch
Categories:

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About Ruud Verduin

Ruud Verduin is a consultant, author and keynote speaker on marketing and customer relations management, CRM. He speaks with a great deal of verve about extremely fast developments in marketing and sales and the way organisations should deal with these developments, strategically and practically. He has a fresh view on customer relations in an era where loyalty is not obvious anymore. Verduin has much experience with challenges organisations are faced with while changing their focus from product to client. He is a fascinating speaker, who is able to present serious issues in an entertaining way.

Ruud Verduin has a background in marketing and information technology and is director of a management consultancy agency specialised in marketing and CRM. He is the author of `Customer Relationship Management’ and co-authored the marketingbook of the year 2005, ‘Event Driven Marketing’. Currently he is working on a new book on realising better ‘customer experiences’. Ruud Verduin organises lectures, training sessions and workshops for renowned educational institutes. He is also available as chairman.

Topics

  1. 1. What do clients really want?

  2. 2. Operational excellence or customer intimacy?

  3. 3. Focus on product or client?

  4. 4. Customer interaction, curse or blessing?

  5. 5. Return on relationship, about the value of customer relations and how to establish them.

  6. 6. Creativity and inspiration in commercial change processes.

  7. 7. CRM, useful or necessary?

  8. 8. Do clients really want a relationship?

  9. 9. Is CRM more than a system?

  10. 10. Effectively applying information technology for marketing and sales.

  11. 11. Successful implementation of CRM systems.

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