Jeroen Bik

About Jeroen Bik

After graduating from Technical College in Amsterdam, Jeroen Bik was an account manager at Ted Bates’ advertising bureau. As marketing manager at General Foods he played a more strategic role. Later he became sales director at clothing company WE, where he played an important role in restructuring the store organisation in Switzerland and the Netherlands. He was appointed commercial director at the international Zeeman organisation, where he made preparations for the considerable expansion of the company around 1993.

In 1997 he bought SOC13TY. Together with two partners he established a successful repositioning of the company. At the end of 2006 Jeroen Bik sold his shares to his partners and became an independent adviser. In 2007 he became CEO of Oililly, where he is responsible for the world wide repositioning and revitalisation of this fashion brand.

Jeroen Bik is a captivating speaker, thanks to his experience with change processes at a number of Europe’s most successful retailers, his pragmatic view on entrepreneurship and his inspiring vision on ‘culture and concepts’.

Important themes:

• Entrepreneurships

• Brand and brand building

• How to cope with changing circumstances in the market

• How to create surplus value for your product, service or brand