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Ana Fernãndez

Expert in Fashion Communication, Protocol and Organising Events

Communication consultant, event organizer and specialized in fashion marketing, lifestyle and retail. Ana Fernández collaborates regularly with several companies in the fashion sector as Trucco, Loewe Foundation, Diksí, Argot & Margot and McKenzie. Ana Fernández has a degree in Advertisement and Public Relations and a Diploma in Advanced Studies in Communication Psychology by the Universidad Complutense de Madrid. Additionally, she also holds a Masters in Communication Management, Public

Characteristics

Employability:
Consultancy, Debate participation, Interviewer, Masterclass, Presentations, Presenter, Workshop, Workshop / Masterclass
Languages:
Spanish
Categories:

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About Ana Fernãndez

Communication consultant, event organizer and specialized in fashion marketing, lifestyle and retail. Ana Fernández collaborates regularly with several companies in the fashion sector as Trucco, Loewe Foundation, Diksí, Argot & Margot and McKenzie.

Ana Fernández has a degree in Advertisement and Public Relations and a Diploma in Advanced Studies in Communication Psychology by the Universidad Complutense de Madrid. Additionally, she also holds a Masters in Communication Management, Public Relations and Protocol (ESERP).

For the past six years she has been responsible for communication and public relations in Sfera (tailor brand from El Corte Inglés). Before that, she was responsible for events and promotional marketing for Springfield (group Cortefiel) and for the online contents in Grupo Cortefiel (which includes Cortefiel, Springfield, Women’secret and Pedro del Hierro).

Nowadays, she leads the University Specialist Course in Fashion Event Organization at the Instituto Superio de Protocolo y Eventos, institute appointed to the Universidad Camilo José Cela. At this University, Ana Fernández teaches the course “Social Protocol” as part of the official degree of Protocol and Event Organization, “Coolhunting” in Communication, Corporative Acts and Public Relation studies and the Image module fot the MBA in Protocol, Event Production and Organization.

Ana Fernández is also teacher for the Bachelor’s Degree courses organized by the Universidad Complutense de Madrid Fundation in collaboration with the magazine ELLE (Bachelor’s Degree in Fashion and Luxury Marketing and Communication, the Bachelor’s Degree in Public Relation, Visual Marketing and Fashion Design) and the magazine Emprendedores (Bachelor’s Degree on Marketing, Communication and Event Management).

Regularly, she collaborates with different university institutions teaching master-classes related to communication, marketing, protocol and event organization.

Topics

  1. 1. Public Relations for fashion companies and designers

  2. 2. Internal Public Relations

  3. 3. Social Protocol

  4. 4. Coolhunting

  5. 5. Coolhunting for event organisers

  6. 6. Public Relations with Bloggers

  7. 7. Public Relations through Social Networks

  8. 8. Event Organisation

  9. 9. Experimental Marketing

  10. 10. Fashion showroom management

  11. 11. Media Open Days Management

  12. 12. Fashion Collections Presentations

  13. 13. Blogger events organisation

  14. 14. Nonverbal communication

  15. 15. Psychology of communication

  16. 16. Protocol in Social Networks (Netiqueta)

  17. 17. Product Placement

  18. 18. Street Marketing

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