Reinoud leerde het strategische marketingvak kennen door verschillende managementfuncties bij Heineken, Unilever, Ben & Jerry\u2019s, McDonald\u2019s en Pernod Ricard. Deze diverse ervaringen gaven hem een breed perspectief op merkstrategie en consumentengedrag.<\/p>\n
Na zijn periode in het corporate leven besloot Reinoud het roer om te gooien en koos hij voor ondernemerschap. Hij richtte zijn eigen bureau, The Crazy Ones, op. Hier herpositioneerde hij meer dan 200 bedrijven en gaf hij hen een purpose mee, waaronder Tomorrowland, Talpa, Big Green Egg, Slam!, van Gils, Aon en RTV Rijnmond. Altijd vanuit de inspiratie \u2018the people who are crazy enough to think they can change the world, are the ones who do\u2019.<\/p>\n
In zijn volgende stap besloot Reinoud de krachten te bundelen met Jasper Verbunt, een pionier in de digitale wereld. Zo werd hij partner en mede-aandeelhouder bij digital agency Redkiwi. Hier combineerden ze marketing en digitale technologie in een vernieuwende vorm, die Reinoud zelf omschrijft als “performance branding”. Deze aanpak combineert de kracht van merkstrategie met digitale prestaties, en biedt bedrijven de tools om niet alleen merkwaarde te cre\u00ebren, maar deze ook effectief te meten en te versterken.<\/p>\n
Bijna alles is meetbaar. En dat is goed. Sommige dingen zijn niet meetbaar. Zoals zorg, liefde en vriendschap. Dat moet je voelen. Feiten en gevoel. Daar geloof ik in. In het bedrijfsleven \u00e9n het echte leven.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Reinoud leerde het strategische marketingvak kennen door verschillende managementfuncties bij Heineken, Unilever, Ben & Jerry\u2019s, McDonald\u2019s en Pernod Ricard. Deze diverse ervaringen gaven hem een breed perspectief op merkstrategie en consumentengedrag. Na zijn periode in het corporate leven besloot Reinoud het roer om te gooien en koos hij voor ondernemerschap. Hij richtte zijn eigen bureau, […]<\/p>\n","protected":false},"featured_media":24249,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[122,50,58,120,89,118,53,4,92,59,99],"sa_language":[195,196],"sa_employability":[144,141],"class_list":["post-26008","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-branding","sa_speaker_category-gezondheidszorg","sa_speaker_category-governance-en-management","sa_speaker_category-leefstijl","sa_speaker_category-marketing-en-sales","sa_speaker_category-media","sa_speaker_category-spreker-over-neuroscience","sa_speaker_category-ondernemerschap","sa_speaker_category-spreker-over-storytelling","sa_speaker_category-spreker-over-strategie","sa_speaker_category-succesvolle-ondernemers"],"acf":{"sa_introduction":"Reinoud Wolff leerde het strategische marketingvak kennen door verschillende managementfuncties bij Heineken, Unilever, Ben & Jerry\u2019s, McDonald\u2019s en Pernod Ricard. Deze diverse ervaringen gaven hem een breed perspectief op merkstrategie en consumentengedrag.","sa_one_liner":"Merkstrategie & Consumentengedrag","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Performance Branding","sa_subjects_information":"Voor iedereen met serieuze groeiambities"},{"sa_subjects_title":"Duurzame groei","sa_subjects_information":"Inzetten op de drie assen van groei"},{"sa_subjects_title":"Storytelling","sa_subjects_information":"Geloofwaardig en authentiek"}],"sa_faq_items":null,"sa_minimum_price":"","sa_maximum_price":"","sa_banner_image_id":24250,"sa_videos":null},"yoast_head":"\n
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