{"id":28103,"date":"2019-10-24T12:27:13","date_gmt":"2019-10-24T11:27:13","guid":{"rendered":"https:\/\/speakersacademy.com\/?post_type=news&#038;p=107248"},"modified":"2026-05-11T16:47:50","modified_gmt":"2026-05-11T14:47:50","slug":"jeroen-smit-het-grote-gevecht","status":"publish","type":"sa_news","link":"https:\/\/speakers-academy.prod.level-level.nl\/nl\/nieuws\/jeroen-smit-het-grote-gevecht\/","title":{"rendered":"Jeroen Smit | Het grote gevecht &#8211; over Paul Polman, CEO van Unilever"},"content":{"rendered":"\n<p>&#8220;Bedrijven die er alleen zijn om geld te verdienen hebben geen bestaansrecht&#8221;, aldus Paul Polman. <\/p>\n\n\n\n\n<p><strong><a href=\"https:\/\/speakersacademy.com\/nl\/spreker\/jeroen-smit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeroen Smit<\/a><\/strong>, schrijver van de boeken over de falende leiders van Ahold en ABN Amro, besteedde de afgelopen twee jaar aan een boek over Paul Polman; CEO van Unilever en een uitstekend voorbeeld van een leider van hoe het\u00a0wel zou moeten. Deze zoektocht resulteerde uiteindelijk in\u00a0<a href=\"https:\/\/www.managementboek.nl\/boek\/9789044634716\/het-grote-gevecht-jeroen-smit\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Het grote gevecht<\/em><\/a>.<\/p>\n<p>Naar aanleiding van het verschijnen van\u00a0dit meeslepende boek werd Jeroen Smit \u2013 eveneens journalist en bedrijfskundige \u2013 uitgenodigd bij De Wereld Draait Door om te vertellen over de nieuwe bestseller in spe. Met veel enthousiasme en bravoure vertelt Smit onder andere over de sociaal respectvolle en duurzame houding van Polman in vergelijking met andere CEO\u2019s en uiteraard ook het sms\u2019je naar Mark Rutte om toch in Engeland te blijven met Unilever.<\/p>\n<p><div data-component=\"oembed\" class=\"relative max-w-5xl my-6\" data-module=\"oembed\" data-source=\"consent_embed_youtube\" data-type=\"video\" data-disable-notice=\"\">\t\t<a\t\thref=\"#embed-skip-6a2b26a89ec55\"\t\tdata-component=\"skip-link\"\t\tclass=\"text-lg underline sr-only focus:not-sr-only focus:absolute focus:p-4 focus:z-50 bg-white hover:no-underline border-neutral-900 text-neutral-900 rounded-md\"\t>\t\tIngesloten inhoud van YouTube overslaan\t<\/a>\t<div data-oembed=\"content\">\t\t<div data-oembed=\"placeholder\" class=\"p-8 text-center bg-neutral-800 rounded-lg\">\t\t\t<p class=\"max-w-lg mx-auto mb-7\" id=\"embed-cookie-6a2b26a89ec54\">Deze inhoud is beschikbaar na het accepteren van marketingcookies.<\/p>\t\t\t<div class=\"flex flex-wrap justify-center gap-2\">\t\t\t\t<button\tdata-variant=\"secondary\"\tdata-size=\"default\"\tclass=\"group inline-flex justify-center items-center gap-2 cursor-pointer text-sm md:text-base transition-[background,border-color,color] rounded-lg px-4 md:px-5 py-3 border-2 border-gold-500 bg-gold-500 text-neutral-900 hocus:bg-transparent hocus:border-gold-500 underline-fade-in font-semibold js-consent-button hocus:text-white\"\t\t\t\t\t\ttype=\"button\"\t\t\t\t\t\t\t\t\t\t\t\taria-describedby=\"embed-cookie-6a2b26a89ec54\"\t\t\t\t\t>\t\t\t\t<span data-button-text>\t\t\tCookie-instellingen wijzigen\t\t\t\t\t<\/span>\t\t<\/button>\t\t\t\t<a\tdata-variant=\"outline\"\tdata-size=\"default\"\tclass=\"group inline-flex justify-center items-center gap-2 cursor-pointer text-sm md:text-base transition-[background,border-color,color] rounded-lg px-4 md:px-5 py-3 bg-transparent border-2 border-gold-500 text-current underline-fade-in font-semibold\"\t\t\t\t\t\t\thref=\"https&#x3A;&#x2F;&#x2F;youtu.be&#x2F;XXbOg_2YezU\"\t\t\t\t\t\t\t\t\t\t\t\t\t>\t\t\t\t<span data-button-text>\t\t\tWeergeven op YouTube\t\t\t\t\t<\/span>\t\t\t\t\t\t\t<span class=\" flex items-center justify-center w-[1em] h-[1em] icon \" aria-hidden=\"true\">\t\t\t<svg width=\"15\" height=\"13\" viewBox=\"0 0 15 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0.625 6.25H14.375\" stroke=\"currentColor\" stroke-width=\"1.25\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M8.75 0.625L14.375 6.25L8.75 11.875\" stroke=\"currentColor\" stroke-width=\"1.25\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\t\t<\/span>\t\t\t\t<\/a>\t\t\t<\/div>\t\t<\/div>\t<\/div>\t<template>\t\t\t\t\t<div data-component=\"oembed-video\" data-oembed=\"video\" class=\"relative cursor-pointer aspect-video\">\t\t\t<img decoding=\"async\" data-oembed=\"thumbnail\" class=\"absolute object-cover w-full h-full rounded-lg\" src=\"https:\/\/i.ytimg.com\/vi\/XXbOg_2YezU\/maxresdefault.jpg\" alt=\"\" loading=\"lazy\">\t\t<div class=\"w-full h-full iframe:absolute iframe:inset-0 iframe:w-full iframe:h-full iframe:rounded-lg\">\t\t<iframe loading=\"lazy\" title=\"De CEO van Unilever die de wereld wilde veranderen - Jeroen Smit\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/XXbOg_2YezU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<div class=\"absolute transform -translate-x-1\/2 -translate-y-1\/2 top-1\/2 left-1\/2\">\t\t\t\t\t\t\t\t\t<button\tdata-variant=\"secondary\"\tdata-size=\"default\"\tclass=\"group inline-flex justify-center items-center gap-2 cursor-pointer text-sm md:text-base transition-[background,border-color,color] rounded-lg px-4 md:px-5 py-3 border-2 border-gold-500 bg-gold-500 text-neutral-900 hocus:border-gold-500 underline-fade-in font-semibold btn--js-video-play hocus:bg-gold hocus:underline\"\t\t\t\t\t\ttype=\"button\"\t\t\t\t\t\t\t\t\t\taria-label=\"Bekijk&#x20;de&#x20;video&#x20;De&#x20;CEO&#x20;van&#x20;Unilever&#x20;die&#x20;de&#x20;wereld&#x20;wilde&#x20;veranderen&#x20;-&#x20;Jeroen&#x20;Smit\"\t\t\t\t\t\t\t>\t\t\t\t\t\t<span class=\" flex items-center justify-center w-[1em] h-[1em] icon \" aria-hidden=\"true\">\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7.52344 2.31201C7.77923 2.31677 8.02888 2.39034 8.24707 2.52393L21.7549 10.7866C21.9635 10.9127 22.1363 11.0908 22.2559 11.3032C22.3754 11.5157 22.438 11.7558 22.4375 11.9995V12.0005C22.438 12.2442 22.3754 12.4843 22.2559 12.6968C22.1662 12.8561 22.0465 12.9957 21.9043 13.1089L21.7549 13.2134L8.24707 21.4761C8.02889 21.6097 7.77922 21.6832 7.52344 21.688C7.33137 21.6915 7.1411 21.6562 6.96387 21.5854L6.79199 21.5034L6.63379 21.3999C6.48292 21.287 6.35492 21.1455 6.25879 20.9819C6.13064 20.7638 6.06289 20.5152 6.0625 20.2622V3.73779L6.0752 3.54932C6.10042 3.36253 6.16267 3.18165 6.25879 3.01807C6.38695 2.80004 6.57124 2.62001 6.79199 2.49658C7.01501 2.37115 7.26761 2.30727 7.52344 2.31201Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.125\"\/><\/svg>\t\t<\/span>\t\t\t\t\t\t\t<span data-button-text>\t\t\tBekijk de video\t\t\t\t\t<\/span>\t\t<\/button>\t\t<\/div>\t<\/div><\/div>\t\t\t<\/template>\t<div id=\"embed-skip-6a2b26a89ec55\" tabindex=\"-1\" class=\"sr-only\">Embedded inhoud van YouTube overgeslagen.<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Bedrijven die er alleen zijn om geld te verdienen hebben geen bestaansrecht&#8221;, aldus Paul Polman. Jeroen Smit, schrijver van de boeken over de falende leiders van Ahold en ABN Amro, besteedde de afgelopen twee jaar aan een boek over Paul Polman; CEO van Unilever en een uitstekend voorbeeld van een leider van hoe het\u00a0wel zou [&hellip;]<\/p>\n","protected":false},"featured_media":160857,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"class_list":["post-28103","sa_news","type-sa_news","status-publish","has-post-thumbnail","hentry"],"acf":{"sa_intro_text":"\"Bedrijven die er alleen zijn om geld te verdienen hebben geen bestaansrecht\", aldus Paul Polman. 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