{"id":28062,"date":"2026-02-16T11:57:52","date_gmt":"2026-02-16T10:57:52","guid":{"rendered":"https:\/\/www.speakersacademy.com\/?p=170318"},"modified":"2026-06-02T13:45:12","modified_gmt":"2026-06-02T11:45:12","slug":"van-plasticprobleem-tot-businesskans-waarom-vooruitstrevende-bedrijven-nu-versnellen","status":"publish","type":"post","link":"https:\/\/speakers-academy.prod.level-level.nl\/nl\/van-plasticprobleem-tot-businesskans-waarom-vooruitstrevende-bedrijven-nu-versnellen\/","title":{"rendered":"Van Plasticprobleem tot Businesskans: waarom vooruitstrevende bedrijven nu versnellen"},"content":{"rendered":"\n

Plasticvervuiling staat wereldwijd hoog op de agenda. Regelgeving wordt strenger, consumenten verwachten transparantie en circulaire innovatie versnelt in rap tempo. Maar voor veel organisaties voelt het vraagstuk nog steeds overweldigend. Waar begin je? Hoe maak je impact zonder risico\u2019s te vergroten of kosten te laten ontsporen?<\/p>\n\n\n

\"\"<\/figure>\n\n

Willemijn Peeters<\/a><\/strong><\/span>, internationaal spreker en oprichter van Searious Business, laat zien dat de duurzaamheidsopgave juist een enorme strategische kans vormt. Als Ocean Ambassador van Nederland werkt zij op het snijvlak van bedrijfsleven, beleid en ecologische impact\u2014en weet zij als geen ander hoe organisaties plasticvervuiling structureel kunnen voorkomen \u00e9n tegelijkertijd hun concurrentiepositie versterken.<\/p>\n

Met meer dan tien jaar ervaring in het begeleiden van topmerken zoals Unilever, Nestl\u00e9, Jumbo en Gispen maakt Willemijn \u00e9\u00e9n ding glashelder: bedrijven die nu investeren in circulaire oplossingen, cre\u00ebren direct meetbare waarde. Minder materiaalgebruik betekent lagere kosten. Slimmer ontwerp vermindert risico\u2019s in de keten. En merken die proactief anticiperen op Europese wetgeving lopen voorop in een markt die snel verandert.<\/p>\n

In haar keynote Van Plasticprobleem tot Businesskans neemt Willemijn haar publiek mee langs concrete, schaalbare strategie\u00ebn: van het sluiten van materiaalkringlopen tot het herontwerpen van verpakkingen en businessmodellen. Geen abstracte idealen, maar toepasbare routes die organisaties helpen om duurzaamheid te verankeren in hun kernactiviteiten.<\/p>\n

Wat haar benadering uniek maakt, is de combinatie van technische kennis, ondernemerschap en pragmatische daadkracht. Ze mobiliseert onverwachte coalities en weet teams te inspireren om van intentie naar actie te bewegen. Want zoals ze zelf zegt: \u201cEen leefbare toekomst vraagt om leiders die systemen durven te herontwerpen \u2014 niet morgen, maar nu.\u201d<\/p>\n

Voor bedrijven die klaar zijn om duurzame ambitie om te zetten in concreet zakelijk voordeel is Willemijn Peeters een krachtige gids. Haar verhaal laat zien dat de transitie naar circulaire plastics niet alleen noodzakelijk is \u2014 maar vooral een kans om innovatie te versnellen en toekomstbestendig te ondernemen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Plasticvervuiling staat wereldwijd hoog op de agenda. Regelgeving wordt strenger, consumenten verwachten transparantie en circulaire innovatie versnelt in rap tempo. Maar voor veel organisaties voelt het vraagstuk nog steeds overweldigend. Waar begin je? Hoe maak je impact zonder risico\u2019s te vergroten of kosten te laten ontsporen? Willemijn Peeters, internationaal spreker en oprichter van Searious Business, […]<\/p>\n","protected":false},"author":10,"featured_media":26493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"sa_speaker_category":[43,39,5,85,77,40,37,97,59,103],"class_list":["post-28062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd","sa_speaker_category-spreker-over-circulaire-economie","sa_speaker_category-spreker-over-duurzaam-ondernemen","sa_speaker_category-duurzaamheid-klimaat-milieu","sa_speaker_category-spreker-over-gedragsverandering","sa_speaker_category-inspiratie","sa_speaker_category-spreker-over-maatschappelijk-verantwoord-ondernemen","sa_speaker_category-spreker-over-milieu","sa_speaker_category-spreker-over-sociaal-ondernemen","sa_speaker_category-spreker-over-strategie","sa_speaker_category-toekomst-en-trends"],"acf":{"sa_speaker_id":26765},"yoast_head":"\nVan Plasticprobleem tot Businesskans: waarom vooruitstrevende bedrijven nu versnellen - Speakers Academy<\/title>\n<meta name=\"description\" content=\"Plasticvervuiling staat wereldwijd hoog op de agenda. 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