{"id":27750,"date":"2023-01-06T10:08:17","date_gmt":"2023-01-06T09:08:17","guid":{"rendered":"https:\/\/speakersacademy.com\/?p=141046"},"modified":"2026-06-02T13:37:46","modified_gmt":"2026-06-02T11:37:46","slug":"over-wiens-purpose-gaat-het-nou-echt","status":"publish","type":"post","link":"https:\/\/speakers-academy.prod.level-level.nl\/nl\/over-wiens-purpose-gaat-het-nou-echt\/","title":{"rendered":"Over wiens purpose gaat het nou \u00e9cht?"},"content":{"rendered":"\n

\u201cDe afgelopen tien jaar zag ik als \u2018Chief Evangelist\u2019 en \u2018Head of People & Culture\u2019 van Tony\u2019s Chocolonely heel vaak dat bedrijven, hoe goed bedoeld ook, de plank missloegen wanneer het over \u2018purpose\u2019 of impact ging.”<\/p>\n\n\n

\"\"<\/figure>\n\n

“Bedrijven hebben het erg vaak alleen maar over zichzelf, over hoe goed ze wel niet zijn voor de wereld en hoe duurzaam ze bezig zijn. Maar als je als organisatie \u00e9cht impact wil maken, als je \u00e9cht gezien en genoemd wilt worden door mensen als toonaangevend betekenisvol bedrijf, dan zorg je dat je je klanten of leden of volgers helpt te worden wie ze ten diepste willen zijn.<\/p>\n

Dan help je ze om hun leven leuker, duurzamer, makkelijker, mooier, socialer, gelijkwaardiger, spannender, groener en simpelweg beter te maken. Ik vertel graag hoe jullie als organisatie je plek kunnen pakken in deze nieuwe economie, deze nieuwe realiteit. Ik laat je zien hoe jullie je eigen mensen en je cultuur de boventoon laat voeren en waarom je de term HR maar beter snel kan vergeten. \u00c9n ik vertel je hoe impact en financieel succes prima hand in hand kunnen gaan en elkaar versterken. Mits je het goed en doordacht aanpakt natuurlijk.\u201d<\/p>\n

\"\"<\/p>\n

Bron: ACADEMY Magazine 2022-2023<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDe afgelopen tien jaar zag ik als \u2018Chief Evangelist\u2019 en \u2018Head of People & Culture\u2019 van Tony\u2019s Chocolonely heel vaak dat bedrijven, hoe goed bedoeld ook, de plank missloegen wanneer het over \u2018purpose\u2019 of impact ging.” “Bedrijven hebben het erg vaak alleen maar over zichzelf, over hoe goed ze wel niet zijn voor de wereld […]<\/p>\n","protected":false},"author":10,"featured_media":21943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"sa_speaker_category":[69,39,5,58,68,82,40,4,99,103,6,87],"class_list":["post-27750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd","sa_speaker_category-spreker-over-creativiteit","sa_speaker_category-spreker-over-duurzaam-ondernemen","sa_speaker_category-duurzaamheid-klimaat-milieu","sa_speaker_category-governance-en-management","sa_speaker_category-innovatie-en-technologie","sa_speaker_category-leiderschap-en-ontwikkeling","sa_speaker_category-spreker-over-maatschappelijk-verantwoord-ondernemen","sa_speaker_category-ondernemerschap","sa_speaker_category-succesvolle-ondernemers","sa_speaker_category-toekomst-en-trends","sa_speaker_category-trendwatchers-trends","sa_speaker_category-spreker-over-werkgeluk"],"acf":{"sa_speaker_id":25708},"yoast_head":"\nOver 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