{"id":25670,"date":"2018-06-08T09:00:27","date_gmt":"2018-06-08T09:00:27","guid":{"rendered":"https:\/\/comspeake-schaan.savviihq.com\/speaker\/catherine-barba\/"},"modified":"2020-03-12T17:06:06","modified_gmt":"2020-03-12T16:06:06","slug":"catherine-barba","status":"publish","type":"sa_speaker","link":"https:\/\/speakers-academy.prod.level-level.nl\/fr\/speaker\/catherine-barba\/","title":{"rendered":"Catherine  Barba"},"content":{"rendered":"<p>Sortie diplI\u00b4m\u00e9e en 1996 de ESCP Europe, Catherine Barba fonde et dirige OMD Interactive (groupe Omnicom) puis rejoint iFrance en tant que Directeur G\u00e9n\u00e9ral de Marc Simoncini entre 1999 et 2003. En 2004, elle cr\u00e9e le portail de shopping Cashstore.fr, revendu en novembre 2010 au groupe Plebicom, puis le Cabinet de Conseil en e-business Malinea, revendu en juin 2011 aux fondateurs de vente-privee.com.Son entreprise conseille les marques et soci\u00e9t\u00e9s du retail sur leur strat\u00e9gie e-commerce et leur relation client cross-canal. Organisation d\u00e9quipe, d\u00e9finition de loffre, choix de la plate-forme e-commerce, shooting catalogue, mobile, logistique et service client, acquisition de clients et fid\u00e9lisation : tels sont notamment les sujets sur lesquels elle apporte des r\u00e9ponses concr\u00e8tes et op\u00e9rationnelles.<\/p>\n<p>Elle a publi\u00e9 en 2011 le rapport prospectif sur lavenir du e-commerce command\u00e9 par la Fevad et le Minist\u00e8re de Bercy \u00ab 2020, la fin du e-commerce ? \u00bb, est lauteur du guide (Ed. Carnets de lInfo) \u00abShopping en ligne, mI\u00aame pas peur \u00bb, et du blog malineaconseil.com qui a re\u00e7u le prix du meilleur blog e-commerce en 2010.Elle a cr\u00e9\u00e9 en 2010 le Lab e-commerce, un laboratoire de veille active pour tester les start-up et solutions e-commerce innovantes, soutenue par La Poste, vente-privee.com et Euratechnologies.<\/p>\n<p>Administrateur \/ investisseur dans plusieurs start-up innovantes, dont Leetchi.com, Sojeans.com et le media de r\u00e9f\u00e9rence de l\u00e9cosyst\u00e8me digital FrenchWeb.fr, elle est aussi chroniqueuse sur BFM dans l\u00e9mission de Philippe Bloch, lentreprise BFM.Impliqu\u00e9e aupr\u00e8s des jeunes et de lemploi, Catherine est marraine de lAssociation \u00ab Nos quartiers ont des Talents \u00bb et de Jos\u00e9phine pour la beaut\u00e9 des femmes, ainsi que membre de 100 000 Entrepreneurs.Catherine a \u00e9t\u00e9 \u00e9lue Femme en Or dEntreprise en 2011 et Alumni ESCP Europe of the year en 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sortie diplI\u00b4m\u00e9e en 1996 de ESCP Europe, Catherine Barba fonde et dirige OMD Interactive (groupe Omnicom) puis rejoint iFrance en tant que Directeur G\u00e9n\u00e9ral de Marc Simoncini entre 1999 et 2003. En 2004, elle cr\u00e9e le portail de shopping Cashstore.fr, revendu en novembre 2010 au groupe Plebicom, puis le Cabinet de Conseil en e-business Malinea, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[4,120,13,17],"sa_language":[189,187,188,198],"sa_employability":[149,184,151],"class_list":["post-25670","sa_speaker","type-sa_speaker","status-publish","hentry","sa_speaker_category-entrepreneuriat","sa_speaker_category-image-de-marque","sa_speaker_category-innovation-technologie","sa_speaker_category-marketing-ventes"],"acf":{"sa_introduction":"Sortie diplI\u00b4m\u00e9e en 1996 de ESCP Europe, Catherine Barba fonde et dirige OMD Interactive (groupe Omnicom) puis rejoint iFrance en tant que Directeur G\u00e9n\u00e9ral de Marc Simoncini entre 1999 et 2003. En 2004, elle cr\u00e9e le portail de shopping Cashstore.fr, revendu en novembre 2010 au groupe Plebicom, puis le Cabinet de Conseil en e-business Malinea, revendu en juin 2011 aux fondateurs de vente-privee.com.Son entreprise conseille les marques et soci\u00e9t\u00e9s du retail sur leur strat\u00e9gie","sa_one_liner":"Sp\u00e9cialiste de l'\u2019\u00e9conomie num\u00e9rique et du e-commerce","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"E-commerce et U-commerce","sa_subjects_information":""},{"sa_subjects_title":"Du retail \u00e0 l'e-commerce","sa_subjects_information":""},{"sa_subjects_title":"L'e-commerce est le commerce de demain","sa_subjects_information":""},{"sa_subjects_title":"Strat\u00e9gies Num\u00e9riques","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"0","sa_maximum_price":"0","sa_banner_image_id":null,"sa_videos":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Catherine Barba - R\u00e9server un conf\u00e9rencier chez Speakers Academy\u00ae<\/title>\n<meta name=\"description\" content=\"R\u00e9servez Catherine Barba facilement via Speakers Academy. 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