{"id":25647,"date":"2018-06-08T08:58:29","date_gmt":"2018-06-08T08:58:29","guid":{"rendered":"https:\/\/comspeake-schaan.savviihq.com\/speaker\/gauthier-boche\/"},"modified":"2020-03-12T17:08:55","modified_gmt":"2020-03-12T16:08:55","slug":"gauthier-boche","status":"publish","type":"sa_speaker","link":"https:\/\/speakers-academy.prod.level-level.nl\/fr\/speaker\/gauthier-boche\/","title":{"rendered":"Gauthier  Boche"},"content":{"rendered":"<p>Gauthier Boche est actuellement Directeur de la Strat\u00e9gie et du D\u00e9veloppement au sein de FutureBrand, qu\u2019il a rejoint en 2007<\/p>\n<p>De formation litt\u00e9raire, Gauthier est dipl\u00f4m\u00e9 du CELSA (Licence, Ma\u00eetrise et DESS). Il d\u00e9bute sa carri\u00e8re au HighCo Institute aupr\u00e8s de Georges Lewi en qualit\u00e9 de Consultant en strat\u00e9gies de marque. En 2004 il devient Planneur strat\u00e9gique chez CLM BBDO, puis il acquiert une exp\u00e9rience de Charg\u00e9 d\u2019\u00e9tudes qualitatives chez H20-DraftFCB avant d\u2019int\u00e9grer FutureBrand en 2007. Il prend la direction du planning strat\u00e9gique en 2008.<\/p>\n<p>Aujourd&rsquo;hui, avec une forte culture en brand management Gauthier intervient dans la d\u00e9finition des principes strat\u00e9giques qui pr\u00e9sident au travail cr\u00e9atif : positionnement, architecture de marque, naming, work shop, Innovation, tendance du march\u00e9, etc.<\/p>\n<p>Parmi ses principales r\u00e9f\u00e9rences : M\u00f6venpick, Martini, L\u2019Or\u00e9al, Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, Uncle Ben\u2019s, Snikers, Casino. Partenaire de FutureBrand depuis 10 ans, le \u00ab Brand Streching \u00bb de Nespresso fait \u00e9galement partie de ses faits d\u2019armes.<\/p>\n<p>Gauthier est \u00e9galement charg\u00e9 de cours au CELSA et \u00e0 l\u2019Universit\u00e9 Paris XII en design et brand management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gauthier Boche est actuellement Directeur de la Strat\u00e9gie et du D\u00e9veloppement au sein de FutureBrand, qu\u2019il a rejoint en 2007 De formation litt\u00e9raire, Gauthier est dipl\u00f4m\u00e9 du CELSA (Licence, Ma\u00eetrise et DESS). Il d\u00e9bute sa carri\u00e8re au HighCo Institute aupr\u00e8s de Georges Lewi en qualit\u00e9 de Consultant en strat\u00e9gies de marque. En 2004 il devient [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[94,120,13,17],"sa_language":[187,198],"sa_employability":[149,151,162],"class_list":["post-25647","sa_speaker","type-sa_speaker","status-publish","hentry","sa_speaker_category-creativite","sa_speaker_category-image-de-marque","sa_speaker_category-innovation-technologie","sa_speaker_category-marketing-ventes"],"acf":{"sa_introduction":"Gauthier Boche est actuellement Directeur de la Strat\u00e9gie et du D\u00e9veloppement au sein de FutureBrand, qu\u2019il a rejoint en 2007\n\nDe formation litt\u00e9raire, Gauthier est dipl\u00f4m\u00e9 du CELSA (Licence, Ma\u00eetrise et DESS). Il d\u00e9bute sa carri\u00e8re au HighCo Institute aupr\u00e8s de Georges Lewi en qualit\u00e9 de Consultant en strat\u00e9gies de marque. En 2004 il devient Planneur strat\u00e9gique chez CLM BBDO, puis il acquiert une exp\u00e9rience de Charg\u00e9 d\u2019\u00e9tudes qualitatives chez H20-DraftFCB avant d\u2019int\u00e9grer FutureBrand","sa_one_liner":"Expert en Marketing, Branding & Merchandising","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Le succ\u00e8s de Nespresso","sa_subjects_information":""},{"sa_subjects_title":"Le marketing des marques","sa_subjects_information":""},{"sa_subjects_title":"Le merchandising","sa_subjects_information":""},{"sa_subjects_title":"La gestion d\u2019image et le branding","sa_subjects_information":""},{"sa_subjects_title":"Le repositionnement de marques","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"0","sa_maximum_price":"0","sa_banner_image_id":null,"sa_videos":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gauthier Boche - R\u00e9server un conf\u00e9rencier chez Speakers Academy\u00ae<\/title>\n<meta name=\"description\" content=\"R\u00e9servez Gauthier Boche facilement via Speakers Academy. 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