{"id":25629,"date":"2018-06-08T08:58:29","date_gmt":"2018-06-08T08:58:29","guid":{"rendered":"https:\/\/comspeake-schaan.savviihq.com\/speaker\/jean-marie-ducreux\/"},"modified":"2020-03-12T16:19:40","modified_gmt":"2020-03-12T15:19:40","slug":"jean-marie-ducreux","status":"publish","type":"sa_speaker","link":"https:\/\/speakers-academy.prod.level-level.nl\/fr\/speaker\/jean-marie-ducreux\/","title":{"rendered":"Jean-Marie  Ducreux"},"content":{"rendered":"<p>Il a commenc\u00e9 sa carri\u00e8re au Boston Consulting Group, puis il a \u00e9t\u00e9 dirigeant de plusieurs grandes entreprises : Seagram (DG des activit\u00e9s fran\u00e7aises), Imperial Chemical Industries (PDG de la filiale fran\u00e7aise et de la Cie des vernis Valentine), TAI (PDG groupe et filiale japonaise et am\u00e9ricaine) Montparnasse Multimedia (DG) avant d&rsquo;\u00eatre associ\u00e9 du cabinet Andersen puis senior advisor au Boston Consulting Group.<\/p>\n<p>Jean-Marie Ducreux est diplom\u00e9 de l\u2019ESCP (1970), il a \u00e9galement obtenu un MBA de la Columbia University (1972) et un DES de Sciences Economiques (1976).<\/p>\n<p>Il intervient principalement comme professeur, conf\u00e9rencier ou comme consultant dans de nombreux domaines.<\/p>\n<p>Il a publi\u00e9 entre autres :<\/p>\n<p>&#8211; La Formation dans tous ses \u00e9tats, Editions d\u2019organisation (2002)<\/p>\n<p>&#8211; Strat\u00e9gie, les cl\u00e9s du succ\u00e8s concurrentiel, Editions d\u2019organisation (2004)<\/p>\n<p>&#8211; Le grand livre de la strat\u00e9gie, Eyrolles (2009)<\/p>\n<p>&#8211; Le grand livre du marketing, Eyrolles (2011)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il a commenc\u00e9 sa carri\u00e8re au Boston Consulting Group, puis il a \u00e9t\u00e9 dirigeant de plusieurs grandes entreprises : Seagram (DG des activit\u00e9s fran\u00e7aises), Imperial Chemical Industries (PDG de la filiale fran\u00e7aise et de la Cie des vernis Valentine), TAI (PDG groupe et filiale japonaise et am\u00e9ricaine) Montparnasse Multimedia (DG) avant d&rsquo;\u00eatre associ\u00e9 du cabinet [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[3,130,24,87,85,86,2,120,16,17,115],"sa_language":[187,198],"sa_employability":[174,139,149,151,162],"class_list":["post-25629","sa_speaker","type-sa_speaker","status-publish","hentry","sa_speaker_category-economie-finance","sa_speaker_category-europe","sa_speaker_category-geopolitique","sa_speaker_category-gestion-de-crise","sa_speaker_category-gestion-du-changement","sa_speaker_category-gouvernance-entreprise","sa_speaker_category-gouvernement-politique","sa_speaker_category-image-de-marque","sa_speaker_category-leadership-developpement","sa_speaker_category-marketing-ventes","sa_speaker_category-orientation-client"],"acf":{"sa_introduction":"Il a commenc\u00e9 sa carri\u00e8re au Boston Consulting Group, puis il a \u00e9t\u00e9 dirigeant de plusieurs grandes entreprises : Seagram (DG des activit\u00e9s fran\u00e7aises), Imperial Chemical Industries (PDG de la filiale fran\u00e7aise et de la Cie des vernis Valentine), TAI (PDG groupe et filiale japonaise et am\u00e9ricaine) Montparnasse Multimedia (DG) avant d'\u00eatre associ\u00e9 du cabinet Andersen puis senior advisor au Boston Consulting Group.\n\nJean-Marie Ducreux est diplom\u00e9 de l\u2019ESCP (1970), il a \u00e9galement obtenu un","sa_one_liner":"Professeur affili\u00e9 \u00e0 l'ESCP-Europe et professeur au CFVG (Centre Franco-Vietnamien de formation \u00e0 la Gestion)","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"L\u2019Europe est le continent d\u2019avenir","sa_subjects_information":""},{"sa_subjects_title":"La bipolarisation des march\u00e9s","sa_subjects_information":""},{"sa_subjects_title":"La d\u00e9construction des \u00ab business models \u00bb traditionnels","sa_subjects_information":""},{"sa_subjects_title":"Audit strat\u00e9gique","sa_subjects_information":""},{"sa_subjects_title":"Strat\u00e9gie de groupe","sa_subjects_information":""},{"sa_subjects_title":"Pilotage de la performance","sa_subjects_information":""},{"sa_subjects_title":"Sources de progr\u00e8s","sa_subjects_information":""},{"sa_subjects_title":"Marketing strat\u00e9gique (positionnement et mission ; 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