Bruce Turkel travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.<\/p>\n
Bruce\u2019s clients include\u00a0Fortune 500 companies and industry associations around the world.\u00a0Bruce brings them creative solutions and shares those solutions through\u00a0keynote speeches\u00a0and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.<\/p>\n
Bruce founded\u00a0Turkel Brands, a global brand consultancy that has worked with clients including\u00a0Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.<\/p>\n
Bruce\u2019s fifth book, the best-selling\u00a0All About Them, was chosen as one of\u00a0Forbes\u2019 top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a\u00a0frequent guest\u00a0on\u00a0Fox Business, CNN International, and CCTV (Chinese State Television)\u00a0where he helps viewers understand the branding issues that affect their pocketbooks and their lives.<\/p>\n
Bruce Turkel is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences.<\/p>\n
Bruce has an overarching theme for his talks: it\u2019s \u201call about them.\u201d Bruce instructs your audience members to focus on their customers, not their products or services, helping them open their minds and discover their creativity. Drawing from his 30-plus years of ad agency experience, Bruce helps your audiences understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bruce Turkel travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval. Bruce\u2019s clients include\u00a0Fortune 500 companies and industry associations around the […]<\/p>\n","protected":false},"featured_media":69975,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[129,32,83,35,34],"sa_language":[250],"sa_employability":[188],"class_list":["post-78183","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-branding-marketing-and-branding","sa_speaker_category-communication-media","sa_speaker_category-creativity","sa_speaker_category-marketing-and-branding","sa_speaker_category-technology-innovation"],"acf":{"sa_introduction":"Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice.","sa_one_liner":"Corporate Branding Expert","sa_name_title":"","sa_region":["north america"],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Defining your Brand","sa_subjects_information":"
BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.<\/p>\r\n
Barack Obama sold the most powerful product in the world with two: \u201cHope\u201d and \u201cChange.\u201d<\/p>\r\n
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.<\/p>\r\n
While they\u2019re laughing, your audiences will also be learning:<\/p>\r\n\r\n<\/div>\r\n
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce Turkel provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.<\/p>\r\n
In this talk, your audiences will learn:<\/p>\r\n\r\n<\/div>\r\n
You don\u2019t need social media. You don\u2019t need a website. You don\u2019t need mobile applications. You need a strategy. But before you create noise, you\u2019ve got to know what you\u2019re creating noise about and why anyone should care.<\/p>\r\n
Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.<\/p>\r\n
Your audiences will learn:<\/p>\r\n\r\n<\/div>\r\n
Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn\u2019t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.<\/p>\r\n
Today everything\u2019s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world\u2019s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.<\/p>\r\n
Success today requires you to turn the lens around and focus relentlessly on your customer.<\/p>\r\n
Bruce\u2019s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol\u2019s excess to the Toyota Prius\u2019 success, from the history of the Spanish Civil War to headlines ripped right out of today\u2019s paper.<\/p>\r\n
Your audiences will be enlightened, entertained, and educated by Bruce\u2019s talk. They\u2019ll come away thanking you for a great event AND a great plan for their future. And your audiences will learn:<\/p>\r\n\r\n<\/div>\r\n