Early 2010, Joris started his current job at Google. Ever since, he dedicates his time to projects helping big advertisers understand the mechanisms of online marketing and help them understand how to integrate this in the overall marketing strategies. In June 2010 he launched the Media Efficiency Panel in collaboration with GFK in which studies were performed with KPN, Heineken, Unilever, Aviko, Independer, Mediamarkt, Allsecur, Vodafone and Thomas Cook. The Media Efficiency Panel was awarded with an AMMA-nomination.<\/p>\n
Joris is also European lead of \u00b4Google Marketing Research\u00b4 for which he focuses on research to support the marketing efforts of Google products such as Chrome, Android, Google plus and YouTube.<\/p>\n
In January 2013, Joris was elected \u00b4Dialogue Marketer of the year 2012\u00b4 for his contribution to the field of marketing, communication and consumer dialogue.<\/p>\n
Since the start of his career at Google, Joris was frequently asked to speak at various congresses. In 2012 alone, he publically spoke over 50 times.<\/p>\n
From age 6, Joris gained 20 years of experience in Judo and other fighting styles, earning him two black belts and titles such as \u00b4Open German Champion\u00b4 and \u00b4European Champion Brazilian Jiu-Jitsu\u00b4 (ground fighting). Due to a heavy knee-injury, Joris was forced to switch direction after which he started his business career first at NOC*NSF followed by Accenture, Ara Advertising, GFK, Metrixlab and now at Google.<\/p>\n
In 2005 Joris wrote his first book called \u2018Instinctive Groundfighting\u2019, with the objective to bring fighters back to the source of successful fighting; by instinct.<\/p>\n
In 2012 Joris wrote his second and third book simultaneously next to his fulltime job at Google. The book \u2018Schizophrenic Marketing\u2019 has the objective to give businesses overview and insight in how to integrate online and offline marketing strategies.<\/p>\n
In the book \u2018Samurai Business\u2019 Joris teaches (starting) professionals how to build sustainable success from integrity and offers ways how to deal with office politics, without contributing to it. For this 13 Samurai principles are used as a frame of reference, principles he learned from his martial arts background, successfully applied by himself on a daily basis. The objective of the book is to improve business culture.<\/p>\n","protected":false},"excerpt":{"rendered":"
Early 2010, Joris started his current job at Google. Ever since, he dedicates his time to projects helping big advertisers understand the mechanisms of online marketing and help them understand how to integrate this in the overall marketing strategies. In June 2010 he launched the Media Efficiency Panel in collaboration with GFK in which studies […]<\/p>\n","protected":false},"featured_media":51333,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[83,39,36,37,34],"sa_language":[249,250],"sa_employability":[],"class_list":["post-77891","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-creativity","sa_speaker_category-entrepreneurship","sa_speaker_category-future-trends","sa_speaker_category-leadership-strategy","sa_speaker_category-technology-innovation"],"acf":{"sa_introduction":"Early 2010, Joris started his current job at Google. Ever since, he dedicates his time to projects helping big advertisers understand the mechanisms of online marketing and help them understand how to integrate this in the overall marketing strategies. In June 2010 he launched the Media Efficiency Panel in collaboration with GFK in which studies were performed with KPN, Heineken, Unilever, Aviko, Independer, Mediamarkt, Allsecur, Vodafone and Thomas Cook. The Media Efficiency Panel was","sa_one_liner":"A \u2018data driven strategist' with focus on integrity","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Samurai principles for sustainable success based on integrity","sa_subjects_information":""},{"sa_subjects_title":"Job happiness and continuous self development","sa_subjects_information":""},{"sa_subjects_title":"Shaping company culture and ethics","sa_subjects_information":""},{"sa_subjects_title":"Combining creativity, structure and planning","sa_subjects_information":""},{"sa_subjects_title":"Managing office politics","sa_subjects_information":""},{"sa_subjects_title":"Motivational leadership","sa_subjects_information":""},{"sa_subjects_title":"Facing complexity, risk and fear","sa_subjects_information":""},{"sa_subjects_title":"Transparency in business and marketing","sa_subjects_information":""},{"sa_subjects_title":"Combining commercial business with purpose","sa_subjects_information":""},{"sa_subjects_title":"21st century business; how to face fundamental change","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"0","sa_maximum_price":"0","sa_banner_image_id":null,"sa_videos":null},"yoast_head":"\n