Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental Europe and finally as CEO of an innovation-based contractor with subsidiaries in more than 20 countries. He has been an associate with Andersen and a senior advisor with the Boston Consulting Group.<\/p>\n
Jean-Marie Ducreux has graduated in ESCP (1970), he also obtained an MBA from Columbia University (1972) and a \u00ab DES \u00bb in Economics (1976).<\/p>\n
He works as a consultant and as a professor in a wide-range of areas.<\/p>\n
He recently published:<\/p>\n
– La Formation dans tous ses \u00e9tats, Editions d\u2019organisation (2002)<\/p>\n
– Strat\u00e9gie, les cl\u00e9s du succ\u00e8s concurrentiel, Editions d\u2019organisation (2004)<\/p>\n
– Le grand livre de la strat\u00e9gie, Eyrolles (2009)<\/p>\n
– Le grand livre du marketing, Eyrolles (2011)<\/p>\n","protected":false},"excerpt":{"rendered":"
Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental Europe and finally as CEO […]<\/p>\n","protected":false},"featured_media":51009,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[129,80,118,119,93,38,103,98,31,37,35],"sa_language":[250,253],"sa_employability":[195,185,176],"class_list":["post-77728","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-branding-marketing-and-branding","sa_speaker_category-change-management","sa_speaker_category-corporate-governance-management","sa_speaker_category-crisis-management","sa_speaker_category-customer-centricity","sa_speaker_category-economics-finance","sa_speaker_category-europe","sa_speaker_category-geopolitics","sa_speaker_category-government-politics","sa_speaker_category-leadership-strategy","sa_speaker_category-marketing-and-branding"],"acf":{"sa_introduction":"Jean-Marie Ducreux has worked in France, in the USA and in Japan , initially with the Boston Consulting Group then with Seagram as a marketing manager for worldwide brands ; later as the CEO of Imperial Chemical Industries (ICI) French subsidiary also in charge of the paint division in Continental Europe and finally as CEO of an innovation-based contractor with subsidiaries in more than 20 countries. He has been an associate with Andersen and a senior advisor with the Boston Consulting","sa_one_liner":"Professor at ESCP-Europe and at CFVG (Centre Franco-Vietnamien de formation \u00e0 la Gestion)","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Europe is the continent of tomorrow","sa_subjects_information":""},{"sa_subjects_title":"The bipolarization of the markets","sa_subjects_information":""},{"sa_subjects_title":"Breaking down the traditional business models","sa_subjects_information":""},{"sa_subjects_title":"Market intelligence (research methods and information analysis; segmentation approach)","sa_subjects_information":""},{"sa_subjects_title":"Strategic marketing (life cycle issues; long term positioning)","sa_subjects_information":""},{"sa_subjects_title":"Marketing operations (creating the best offer; new product development; pricing policies; customer management, distribution and CRM; communication above and below the line; industrial selling)","sa_subjects_information":""},{"sa_subjects_title":"Impact of the Internet on consumer and industrial marketing issues","sa_subjects_information":""},{"sa_subjects_title":"Marketing deployment (marketing plan, execution, performance monitoring, control and the feedback loop)","sa_subjects_information":""},{"sa_subjects_title":"Basics of strategy (experience, competitive position and growth)","sa_subjects_information":""},{"sa_subjects_title":"Inductive analysis (mega-trends, deconstruction, Web 2.0)","sa_subjects_information":""},{"sa_subjects_title":"Deductive analysis (portfolio and strategic segmentation)","sa_subjects_information":""},{"sa_subjects_title":"Strategic vision, values, positioning, bipolarization phenomenon","sa_subjects_information":""},{"sa_subjects_title":"Internal growth, innovation and market development","sa_subjects_information":""},{"sa_subjects_title":"External growth (partnership, alliances and M&A)","sa_subjects_information":""},{"sa_subjects_title":"Resources allocation (financial strategy; competencies optimization)","sa_subjects_information":""},{"sa_subjects_title":"Strategy implementation, performance monitoring, KPI","sa_subjects_information":""},{"sa_subjects_title":"Change management (human capital models; identification of individual and collective obstacles and levers to change; transformation programs)","sa_subjects_information":""},{"sa_subjects_title":"Change in a PMI or in an IS context","sa_subjects_information":""},{"sa_subjects_title":"Competencies analysis (macro-competencies vs technical competencies)","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"0","sa_maximum_price":"0","sa_banner_image_id":null,"sa_videos":null},"yoast_head":"\n