prof. dr. Victor Lamme

About Victor Lamme

Getting things done by pushing the right buttons in the brainA successful project depends on one thing only: inspiring and setting in motion the people that have to do the work. This can only be achieved by pushing the right ‘buttons in their brains. I will show you how easily brains can be manipulated, and how you can influence peoples thoughts, actions and decisions. Victor Lamme has published over 115 papers on the workings of the brain in journals like Nature, Science and PNAS. He has received a 2.3 million grant from the European Research Council for his work on consciousness. He is the author of a popular science bestseller on free will, gives highly acclaimed popular lectures, and writes columns. He is the cofounder of neuromarketing company Neurensics.