Ben van der Burg

About Ben van der Burg

Ben van der Burg is Commercial Director at Triple. Triple develops applications for mobile phones, develops virtual reality software and builds artificial intelligence solutions. He makes a podcast about technology (De Technoloog) and has a weekly column on BNR news radio. He is also regularly asked to comment on technology. Ben is a specialist in rolling out digital innovations and formulating digital strategy. Questions that may be raised are: how does this innovation fit into the eco-system?, which business model should we use?, what is the best launch strategy?, is the user waiting for this innovation?, or how do we increase its use? of our service? Ben obtained his MBA from Erasmus University in Rotterdam.

Ben was active in long track speed skating between 1986 and 1991. In 1990 he came second at the World Allround Championships in Innsbruck, behind Johann Olav Koss and ahead of companion Bart Veldkamp. After his sporting career, he studied Dutch Language and Literature and subsequently started making television programs, publishing literary skating books, writing columns and providing skating commentary for Eurosport. He started two digital start-ups: Slidejockey (presentation tool) and Repudo (the predecessor of Pokémon Go).

From 2000 he worked at the mobile telephony company Vodafone in the Netherlands and Japan. After Vodafone, he broadened his knowledge of the digital world at online advertising agency WebAds. There he focused on revenue models for publishers.

Ben is a passionate speaker and chairman and has extensive experience in the field of mobile applications, virtual reality and artificial intelligence. He talks about how to come up with innovations in the digital landscape and how to implement them in your organization.