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Gauthier Boche

Expert in Marketing, Branding & Merchandising

Gauthier is currently the Head of Strategy and Development of FutureBrand, which he joined in 2007. With a background in French literature, Gauthier is graduate from the CELSA (Paris Sorbonne University). He started as a strategy consultant at HighCo Institute with Prof. Georges Lewi. In 2004 he became strategic planner at BBDO Paris, and, as he wanted to be closer to consumer’s speech, he had an experience as qualitative researcher at DraftFCB Paris. He joined FutureBrand in 2007 and

Characteristics

Employability:
Conference host, Facilitator, Training
Languages:
English, French
Categories:

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About Gauthier Boche

Gauthier is currently the Head of Strategy and Development of FutureBrand, which he joined in 2007.

With a background in French literature, Gauthier is graduate from the CELSA (Paris Sorbonne University). He started as a strategy consultant at HighCo Institute with Prof. Georges Lewi. In 2004 he became strategic planner at BBDO Paris, and, as he wanted to be closer to consumer’s speech, he had an experience as qualitative researcher at DraftFCB Paris. He joined FutureBrand in 2007 and became head of strategy for Paris office in 2008.

Today, with a strong culture in brand management Gauthier is shaping the strategic approach of the agency: brand positioning, brand architecture, naming, innovation process.

His main references are: Mövenpick, Martini, L’Oréal, Société Générale, Uncle Ben’s, Casino. Client of FutureBrand for more than 10 years, the Brand Stretching of Nespresso is also one of his main achievements.

Gauthier is also a teacher at the CELSA (Paris Sorbonne Univeristy) in design and brand management.

Topics

  1. 1. The success of Nespresso

  2. 2. Brand Marketing

  3. 3. Merchadising

  4. 4. Brand Management

  5. 5. Brand Positioning

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