Liesbeth Hop

About Liesbeth Hop

Liesbeth Hop is seen as one of the Dutch authorities on media literacy. She is a incredibly talented and driven media expert with the mission to improve the media literacy of youth, parents, teachers, corporate companies and governments. With a background in media, communication and public affairs, she founded Media Rakkers in 2004 as the knowledge centre for Media and Youth, based in Amsterdam.

Liesbeth is author of several publications and books on media literacy topics, such as digital bullying, advertising, safe internet, transmedia storytelling and sexualization of media. Her last book ‘The Wifi Generation’ about children on the mobile internet, was published in November 2009. She is a respected speaker at international congresses and debates, is involved in different governmental think tanks, has her own radio show on the Dutch national radio and is columnist in different print media.

In 2006 Liesbeth Hop founded the Dutch Academy for Media & Society, a highly respected educational institute for media literacy trainings and workshops for professionals. In 2007 Liesbeth Hop developed the highly successful post graduate National MediaCoach Training for teachers, librarians and youth workers.

Liesbeth has a long history in media and advertising and founded the European Internet Advertising Bureau in 2000 and was their first president. She supported the opening of 7 branch offices throughout Europe.

In 2000 she also was invited to be a member on the International Brand Council of Coolbrands.